Hesse Counts on Cybersecurity
CRISP is a major player in the new advertising campaign of "Hessen schafft Wissen"
The Hessian Wissenschaftsminister Boris Rhein introduced a new campaign element of the science initiative "Hessen schafft Wissen", in order to advertize for the scientific location of Hesse and to promote the dialog with society. According to the motto "Wir forschen für Ihren Nutzen!" the state makes complicated scientific themes tangible for the public and moves social problems into the focus, for which the Hessian science works on finding solutions. Cybersecurity is hereby one of the top three themes of Hessian Research.
The online Campaign of the scientific initiative "Hessen schafft Wissen", which had already started in 2015, had and has the goal of informing prospective and potential students as far as possible about the internet. The next step is to reach out to the citizens on the street.
An element of the Campaign is the advertisement on trams. At the moment six trams being decorated with Bilderwelten aus der Wissenschaft, are en route in the the big Hessian traffic hubs in Frankfurt and Kassel . The goal is, to move science into the conscience of the citizens and to make it a part of their daily experience.
In addition, in Wiesbaden, Frankfurt und Kassel about 140 so-called megalight posters will be visible. The scientific initiative "Hessen schafft Wissen" will additionally advertise the whole July with BigBannern especially in the train stations of Darmstadt, Frankfurt, Fulda, Gießen und Wiesbaden, large format advertisement. In sum these train stations or used daily by 600.000 travellers.